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Shriram Housing Finance, one of India’s leading affordable housing finance companies, has unveiled its new brand identity, Truhome Finance, following its acquisition by Warburg Pincus, Qatar’s sovereign wealth fund (QIA), and other co-investors. This strategic move, accompanied by an investment of INR 1,225 crore, has helped the company increase its net worth to over INR 3,300 crore, marking a significant milestone in its growth journey.
The new brand, Truhome Finance, reflects the company’s commitment to providing excellent service and fostering the aspirations of homeownership for many. The rebranding also strengthens the company’s focus on enabling affordable housing finance for underserved populations across the country. Truhome Finance aims to empower individuals to achieve their homeownership dreams and ensure financial accessibility for all, regardless of socio-economic background. The brand promises transparency, trust, and a supportive partnership on the journey to homeownership.
Ravi Subramanian, Managing Director & CEO of Truhome Finance, commented, “We are thrilled to unveil our new brand, Truhome Finance, which reflects our strategic vision and forward-thinking approach. While our name has changed, our core mission remains the same — to make affordable home loans accessible to every individual together with our commitment to quality and customer satisfaction. This rebranding marks a new chapter in our journey and positions us for greater growth and success.”
Mr. Subramanian further emphasised, “Our customers will continue to enjoy the same great products and services they know and trust. The Company's leadership team and contact information will remain unchanged, ensuring seamless continuity in all business operations. Our new brand identity represents not just a name change, but also an evolution of who we are and what we stand for. We are excited to continue serving our customers and partners under the banner of Truhome Finance, as we set our sights on the future. As an organization, we have always strived for TRUENESS in everything we do: to be TRUE to our customers, stakeholders, regulators, employees, and above all be TRUE to our conscience. The core fabric of our organization is now reflected in our brand name Truhome Finance.”
Narendra Ostawal, Managing Director & Head of India Private Equity at Warburg Pincus, added, “We are thrilled to embark on this new journey with Truhome Finance, a trusted brand and leader in the affordable housing finance sector. This acquisition aligns seamlessly with our mission to drive financial inclusion and support the aspirations of underserved communities. Together, we aim to scale up operations, enhance offerings, and make homeownership a reality for countless families across India.”
