ITW Universe has announced the appointment of Shubhodip Pal as the new Chief Executive Officer of its Integrated Marketing Services (ITW IMS) division. With over 27 years of experience and a proven track record across various sectors in brand leadership, marketing innovation, and business growth, Pal is recognised as a transformative leader in the industry. He will lead ITW’s newest offering in helping brands craft impactful marketing strategies across sports, media, and entertainment.
Pal has previously held prominent leadership roles at global organisations, including Samsung, ABN Amro Bank, Hewlett Packard, Micromax, Balaji Motion Pictures, and Revolt Motors. Over 11 years with Samsung, Pal spearheaded iconic marketing campaigns and sports initiatives such as the Samsung Cup India’s tour of Pakistan after 13 years, Asian/Olympic games, and Chelsea FC. During his 7-year stint at Hewlett Packard, Pal transitioned HP from a B2B brand to a lifestyle consumer brand with innovative strategies for HP and Compaq, integrating industry-first colour/imprints for laptops and collaborating with Fashion Weeks for 12 seasons. He also introduced cricket with the Compaq Cup, India’s first digital trophy with the BCCI, and led the successful campaign “The Computer is Personal Again” with partners Intel, Microsoft, and AMD.
As Chief Marketing Officer at Micromax, Pal played a crucial role in driving the company’s revenue growth from USD 350 million to USD 1.3 billion in just 3.5 years. His marketing and media-first campaigns helped Micromax become one of the top three mobile handset brands in India, with an iconic partnership involving Hugh Jackman as a brand ambassador.
Prior to joining ITW, Pal was the CEO & Co-Founder of Googly Media Pte Limited, a Singapore-based gaming platform focused on eSports and casual gaming. In under a year, Pal successfully launched the platform in India, partnering with leading international gaming publishers.
Bhairav Shanth, Co-Founder of ITW Universe, expressed excitement over the appointment: “We’re thrilled to welcome Shubhodip Pal to the ITW family. At ITW, we’ve always been at the forefront of innovation, and I have complete confidence that Shubhodip, with his groundbreaking ideas, will drive our vision even further. ITW IMS is a transformative division, and I can’t think of anyone better suited to lead it. Over the course of his career, Shubhodip has consistently demonstrated a unique ability to transform brands and leverage cutting-edge marketing strategies, which aligns perfectly with our commitment to delivering exceptional value to our clients.”
Pal, who has worked across diverse sectors such as Consumer Durables, Finance, IT, Mobile Handsets, EVs, Gaming, and Entertainment, also served as CEO of Balaji Motion Pictures, overseeing successful films like Ek Villain, Udta Punjab, Veere Di Wedding, and Half Girlfriend. His expertise extends to creating iconic ad campaigns and reshaping the media and content landscape for brands.
On his vision for ITW IMS, Shubhodip Pal said, “I am very excited to be a part of ITW’s growing vision as one of the largest sports and entertainment agencies in the country. ITW has helped brands create a niche in sports and beyond. The need of the hour is a single-window solution for brands to leverage, combining media, creative, maximising sponsorship investments, and actionable strategies across various platforms. With ITW working with 39 brands last year during the IPL, it was a landmark showing trust in us to deliver solutions and activate rights both offline and online. I’m looking forward to leading our dynamic team and spearheading our transformative approach across ITW’s business units, ensuring our clients get value for their investment. Customised solutions for brands, understanding their needs, and delivering on them will be key to our success—we will always be part of the CMO’s team for the brands we work with.”
ITW Integrated Marketing Services will work collaboratively with ITW’s existing divisions, offering a more holistic approach to clients. The division has already secured several notable brand mandates since Pal's appointment. Watch this space for more updates.
