Bajaj Allianz Life, has unveiled a new campaign film featuring brand ambassador and cricketer Shubman Gill, aimed at promoting its innovative investment approach, SISO (Systematic and Informed Step-Up Option).
The campaign highlights how a consistent, disciplined approach both in life and investments can help navigate ups and downs while building long-term financial stability.
In the film, Gill reflects on his own cricketing journey, from triumphs like winning the IPL Orange Cap to setbacks such as missing key matches. The narrative mirrors the brand’s message: consistent efforts lead to lasting success.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said “The campaign simplifies our SISO investment strategy by drawing parallels with Shubman’s story, showcasing how steady efforts—even through temporary setbacks—can help individuals achieve their long-term goals.”
Shubman Gill added “I’m happy to be associated with Bajaj Allianz Life’s SISO approach. Just like in cricket, maintaining consistency off the field with sound financial planning makes all the difference.”
SISO is designed to help investors manage market volatility while allowing them to benefit from potential upswings. It also ensures life cover, offering financial protection for their families. The SISO feature is available with select plans including Bajaj Allianz Life Future Wealth Goal IV, Invest Protect Goal III, Magnum Fortune Plus, and Smart Wealth Goal V.
