Signpost India Limited, a digital out-of-home (DOOH) media technology company, has appointed Mr Roch D’Souza as Chief Strategy Officer (CSO).
D’Souza brings over 23 years of experience across various sectors including retail, media, digital, and consumer-focused industries. In his new position, he will report to Mr Shripad Ashtekar, Managing Director of Signpost India, and will be responsible for leading the company’s strategic initiatives focused on business growth, innovation, and partnerships.
“With a proven track record of building future-ready brands and driving global impact, Roch is an invaluable addition to our leadership team,” said Shripad Ashtekar, MD, Signpost India. “We were looking for a leader who could inspire teams, execute with precision, and elevate our mission of transforming urban landscapes. Roch brings a rare combination of traditional brand wisdom and deep digital insight that aligns perfectly with our vision.”
Signpost India provides AI-powered media solutions for over 1,500 brands across more than 90 industries, operating at locations such as workplaces, transit hubs, shopping centres, and entertainment venues.
Commenting on his appointment, Roch D’Souza said, “Signpost India is on a phenomenal trajectory, leveraging technology, creativity, and data-driven insights to shape the future of OOH. I’m excited to contribute to this transformation and unlock new possibilities for brands, cities, and communities alike.”
The appointment reflects Signpost India’s focus on expanding its urban media offerings and developing strategies aligned with evolving market requirements.
