Singer India Limited, a distinguished brand with a 170-year legacy in sewing machines and home appliances, celebrated the 78th Independence Day with a heartfelt tribute. The occasion was marked by the release of a special short film that pays homage to India’s journey of growth and unity.
Continuing the spirit of last year's #ThreadsofTriumph campaign, which highlighted India’s remarkable achievements through the artistry of students at Singer’s skill centres, this year’s film takes inspiration from a notable historical reference. It begins with a mention of Mahatma Gandhi’s endorsement of the Singer Sewing Machine, which was famously featured in Time magazine. This reference serves as a reminder of the pivotal role that Singer has played in empowering generations of Indians.
The short film, launched on Independence Day, beautifully encapsulates the theme "Together We Celebrate, Together We Grow." It showcases Singer India’s longstanding commitment to the nation's progress and highlights the brand’s deep-rooted connection with India’s cultural and social fabric.
The film not only celebrates the independence of the country but also emphasises the empowerment of millions of households through the iconic Singer Sewing Machine. It reflects the brand's enduring influence and its contribution to the personal and economic growth of countless families across India.
Singer India’s dedication to celebrating both national milestones and its own legacy is evident in this moving tribute. The film serves as a reminder of how the brand has been intertwined with the nation’s history and its continuous journey of growth and development.
