Sirona Hygiene has introduced a menopause-focused product range, marking its entry into a relatively underserved segment of women’s healthcare in India.
The move expands the company’s portfolio to over 130 SKUs across seven categories, as it looks to broaden its presence beyond menstrual and intimate hygiene products. The company said the new range is aimed at addressing everyday menopausal symptoms through at-home solutions.
Menopause care remains a limited category in India despite a large addressable market. Industry estimates suggest the women’s wellness market is valued at around Rs 38,000 crore, with millions of women in the 40–55 age group navigating perimenopause and menopause.
Sirona’s new range includes products such as a cooling mist for hot flashes, a phytoestrogen-based skin cream, an intimate care cream for dryness and pH balance, and a home-based FSH test kit intended to help women assess menopausal status.
Speaking on the launch, Deep Bajaj, Co-founder, Sirona Hygiene, said, “Menopause is one of the most underserved yet high-potential categories within women’s healthcare. This launch is a natural extension of our vision to build a comprehensive women’s wellness portfolio that supports every life stage. We see strong long-term opportunity in this segment and remain focused on delivering accessible, science-backed solutions that empower women with greater comfort and confidence.”
Founded in 2015, Sirona has built its business around menstrual and intimate hygiene products, and has also been involved in awareness initiatives through its foundation focused on menstrual health and access.
