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Skechers, known as The Comfort Technology Company®, has officially launched its inaugural cricket footwear line in India. This collection, currently worn by cricket stars Ishan Kishan and Yastika Bhatia of the Mumbai Indians—where Skechers is the Official Kit Partner—promises to deliver the brand's signature comfort and performance to athletes at all levels.
Rahul Vira, CEO of Skechers Asia Pvt. Ltd, stated, “Cricket is more than just a sport in India—it’s a passion that unites millions. Skechers is ready to bring our signature Comfort That Performs to players across the country. This collection embodies our commitment to innovation, designed to meet the demands of this vibrant sport. By collaborating with top cricketers, we have developed a product range that delivers exceptional performance, grip, and comfort on the field.”
David Weinberg, COO of Skechers, added, “India’s cricket-loving nation serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball, we plan to expand our performance portfolio in India, with basketball products rolling out shortly. Skechers has much more to come, offering Comfort That Performs across various sports and activities planned for the upcoming year.”
The Skechers Cricket collection was developed using insights from elite athletes and the cricket community, ensuring the final product meets high standards of performance and comfort.
Ishan Kishan, a prominent left-handed batter and wicketkeeper, remarked, “Skechers has revolutionised cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I'm diving behind the stumps or sprinting between wickets, these shoes provide the support and flexibility I need. I can confidently say they are reliable and comfortable.”
Yastika Bhatia, a dynamic wicketkeeper-batter for the Indian women’s cricket team, noted, “As a cricketer, having the right gear is crucial for peak performance. Skechers' new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. I'm thrilled to be part of this journey with Skechers, knowing their expertise and passion empower cricketers across all levels.”
The Skechers Cricket range features both full spike and half spike options. The Skechers Cricket Elite, equipped with 11 metal spikes, is ideal for players seeking exceptional traction and stability. Meanwhile, the Skechers Cricket Blade, featuring 7 metal spikes, offers a balanced mix of grip and agility, perfect for players requiring quick movements and decisive actions.
Both styles incorporate Skechers' signature technologies for enhanced comfort and performance. The Goodyear® rubber outsole complements the metal spikes for added traction and durability, while the lightweight ULTRA GO® cushioning midsole and Skechers Move Foam™ insole provide comfort during extended matches. Additionally, Skechers Arch Fit® technology offers extra support, and the lightweight design allows for natural foot movement.
The new Skechers cricket shoe collection is available from 30th September 2024 at select Skechers retail stores and online at skechers.in.
