Škoda Auto India, in collaboration with ‘Team Drive’ at Publicis Groupe India has launched a new integrated campaign, ‘Fans Not Owners’, marking the brand’s 25-year journey in India.
Creatively led by BBH India, ‘Team Drive’ is Publicis Groupe India’s bespoke ‘Power of One’ unit created especially for Škoda Auto India.
The campaign spotlights Škoda owners, who are fans of the brand, and encourages countless admirers, currently non-owners, to take the leap to buy one.
At the heart of this integrated campaign is ‘Doda’, a film that celebrates the love a young fan has for her Škoda. Additionally, another brand film that captures the pride and imagination of young Škoda fans will be released soon.
As a prelude to the films, a ‘Doda Takeover’ social media campaign saw Maya, the child protagonist from the Doda film, take over Škoda India’s Instagram handle to engage audiences and build intrigue.
Ashish Gupta, Brand Director Škoda Auto India, shared, “At Škoda Auto India, we’ve always believed that our customers are more than just owners. They’re passionate fans who truly live the brand. As we celebrate 25 incredible years in India, it’s this deep emotional connection that powers us forward. Our new campaign, ‘Fans, Not Owners’, is not just a celebration of our journey, but a reflection of the passion our fans bring to the brand, alongside the relentless commitment of our team and the strength of our dealer partners.”
Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Saatchi Propagate, said, “Škoda’s 25 years in India is a huge milestone, and being part of this journey for a decade makes the celebration even more special for us. Our partnership has always been about building brand love, earning trust, and taking Škoda to more people across the country. The ‘Fans Not Owners’ campaign is a step forward in that direction, and we are excited to continue building on this legacy while supporting Škoda in realising its future ambitions.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “Škoda was never “just a car”. It was always an emotion. With the ‘Fans, Not Owners' campaign, we've tapped into the love and passion of fans. The campaign celebrates 25 years of adoration and loyalty in a way that's real and heartfelt. These are exciting times for the brand and for all of us who get to be a part of this incredible celebration.”
