Skyscanner announced Suryakumar ‘SKY’ Yadav as its first-ever brand ambassador in India. Celebrated on the cricket field as ‘Mr. 360’ for his all-round performance, SKY has partnered with Skyscanner in a collaboration aimed at promoting travel discovery. The announcement comes ahead of SKY captaining the side in the upcoming Asia Cup, leveraging his national recognition to reach a wider audience across India.
According to the partnership brief, SKY’s personality aligns with Skyscanner’s core audience of digital-first travellers seeking new experiences. His interest in adventure and travel coincides with the platform’s focus on simplifying and enhancing travel planning.
Skyscanner’s ‘Pitch Perfect Journeys’ report indicates that nearly 47% of Indians are willing to travel to watch cricket live. The partnership builds on this trend of sport-related travel, connecting cricket enthusiasm with broader travel opportunities.
The collaboration will begin with a contest on Skyscanner India and SKY’s social media channels, where participants can create a personalized travel plan for him using Skyscanner’s features. The top 10 entries will be rewarded with a meet-and-greet with SKY, providing a chance for direct interaction.
Sharing his views, Suryakumar Yadav, Skyscanner Brand Ambassador, who is represented by RISE Worldwide, said, “Travel has always been something that excites me as much as cricket- whether it is exploring new places during tours or discovering hidden gems on break. Partnering with Skyscanner feels natural because it’s about making travel simple, smart, and full of possibilities. I’m looking forward to inspiring more fans to combine their love for cricket with the joy of discovering the world.”
Speaking on the collaboration, Neel Ghose, Country Manager & General Manager, Travel Expert, Skyscanner, India, shares, “We are really excited to welcome SKY to the Skyscanner family. His connection with people across India makes him the perfect partner to help us show travellers just how simple, affordable and joyful planning a trip with Skyscanner can be. With him alongside, we aim to make travel not just more accessible, but a source of inspiration and connection for every Indian traveller. Last year, we inaugurated our first office in India and today marks yet another special occasion with SKY as the face of our brand. This is a testament to our growing presence in the market and how we wish to highlight travel to wider demographics, inspiring exploration with Skyscanner as a trusted travel partner.”
Skyscanner along with Suryakumar Yadav aim to empower Indian travellers to dream bigger, travel smarter, and embrace new adventures with confidence.
