On this World Sleep Day, Sleepwell, India’s leading sleep solutions brand, is reinforcing its commitment to addressing the nation’s growing sleep crisis with its ‘Did You Sleepwell?’ initiative. Through a pioneering approach that combines scientific insights with awareness, Sleepwell continues to lead the conversation on sleep health, aiming to make a lasting impact on the public’s well-being.
As concerns around sleep health rise in India, Sleepwell has consistently worked to spread awareness through various initiatives that educate the public on the importance of prioritising sleep. At the heart of this movement is the brand’s iconic ‘Did You Sleepwell?’ campaign, which has evolved into a daily ritual – encouraging people to reflect on their sleep health for themselves and their loved ones. The initiative has been further strengthened through collaborations with the Indian Society for Sleep Research (ISSR) and expert-led insights, as well as a range of integrated campaigns.
Industry experts and influencers are also playing a key role in spreading the message. Sleepwell is fostering meaningful conversations through expert articles, influencer collaborations, and discussions with sleep researchers and wellness leaders. The brand has made sleep health a central pillar of its public outreach.
Dr HN Mallick, President of the Indian Society for Sleep Research, commented: "On this World Sleep Day, we have a message that is prioritising sleep health. People are aware about nutrition, exercise or side effects of addictions like alcohol and tobacco, however they are not aware about side effects of a compromised sleep health, especially when it is ignored and compromised for various reasons including modern lifestyle. So it’s the right time to give importance to sleep health. Sleep is important for longevity and prevention of various diseases. Sleep on time, sleep regularly and sleep adequately.”
For Sleepwell, the commitment to better sleep goes beyond selling products – it’s about creating real change. In line with this philosophy, the brand has introduced small yet meaningful gestures, such as allowing employees to start work two hours later and offering special incentives to housekeeping and early shift workers, further demonstrating the company’s core belief: Comfort begins with comforting others.
To amplify the conversation, Sleepwell is ensuring its message reaches people across India through strategic media campaigns with top-tier publications and digital platforms, driving nationwide awareness.
Mr. Nilesh Mazumdar, CEO of Sheela Foam, said: "At Sleepwell, we believe that quality sleep time of 7-9 hours for recharging our mind and body from daily stress is non-negotiable. Our collaboration with Indian Society for Sleep Research has strengthened our movement to spread sleep awareness that is backed by science. Through our initiative of Did you Sleepwell?, we aim to encourage individuals to prioritise sleep as an essential pillar for a healthier life."
As sedentary lifestyles increase and sleep is often neglected, health issues are on the rise, and Sleepwell’s ongoing campaign is a critical step in redefining India’s relationship with sleep.
