Slurrp Farm, a millet-based children’s food brand, today rolled out “Real Food. Really Easy.”- a reset that shifts mealtime from perfection to joy. At the heart of the campaign lies an insight: mealtimes don’t need to be picture-perfect. While parents often chase flawless plating, children are guided by joy, flavour, and the comfort of being cared for.
By taking the pressure off, the brand encourages families to focus on what truly matters - food that is wholesome, easy to prepare, and happily eaten. The hero film keeps the lens on lived moments showing families cooking together, imperfect pancakes, and the joy of sharing a meal.
Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille), said, “An empty plate is every mother’s dream. We built Slurrp Farm so yummy, junk-free food becomes an easy choice every day. ‘Real Food. Really Easy.’ means real ingredients, quick prep, happy kids. And fewer leftovers for parents to finish!”
Ankit Kapoor, Chief Marketing Officer, Wholsum Foods (parent company of Slurrp Farm and Mille), said, “This campaign moves the lens from staged perfection to taste, comfort, and joy. If we help parents make a better choice in minutes, and have kids reach for it again, that’s success. The ambition is straightforward: food that’s eaten, not picture perfect— cleaner ingredients, minimal prep, plates that come back empty.”
The campaign rolls out across digital and social platforms with always-on storytelling that showcases quick, kid-approved meals from Slurrp Farm’s range. The film was conceptualised at Wholsum Foods by Creative Director Vaani Arora, brought to life by director Angshuman Ghosh, and produced by the team at Paper Planes.
