Smit Shukla who was previously the CMO of Philips Personal Health in India has just been promoted. Shukla is now the Country Head, Philips Personal Health, India subcontinent, sources have told IMPACT. He is based out of Gurgaon.
Shukla has been with the company for a little over a year and has led the marketing function at Philips Personal Health India with P&L accountability, responsible for championing cross-functional projects and crafting sustainable hypergrowth models. He is believed to have turned around the India business to clock consistent high double-digit growth. Shukla is responsible for conceptualising the premium playbook at Philips Personal Health with launches in the premium space like electric shavers, beauty, mother and child care.
Shukla has over 17 years of experience across Consumer tech start-ups, FMCG/FMCD, Ecommerce and OTC business having previously worked with brands like GSK, Reckitt and Urban Company. He has worked on categories and brands like Durex, Dettol, Beauty and male grooming gadgets, Urban company services and devices segments, OTC etc.
