Snapchat has partnered with Bollywood actor Rashmika Mandanna to offer a ‘Streak Restore’ opportunity to Indian snapchatters. As is widely known, Snap Streaks are a famed product feature on Snapchat, that celebrates real ongoing connections between friends highlighting how often friends send Snaps to each other.
Starting July 30 till Aug 3, Snapchatters in India will have an exclusive limited time opportunity to restore up to five special streaks at no cost. Streak Restore isn’t part of the regular Snapchat experience and provides a unique opportunity to reconnect with close friends and family.
Snapchat is also launching the 'Besties Bitmoji Lens’, a new AR experience that lets you crown your closest friends with a virtual trophy.
In an intimate, closed-door event in Mumbai called ‘Snap with Stars’, Rashmika Mandanna collaborated with Snapchat’s top fashion and beauty creators to mark the launch of her new perfume brand, ‘Dear Diary’.
These creators, who will form part of the the official #DearDiarySnapStarSquad and create regular content for the brand, spent a candid afternoon with the actor sharing throwback stories and heartfelt confessions. The event reflected on the inspiration behind the perfume, focusing on the shared theme of preserving the memories that matter most.
Rashmika Mandanna added, “My friends are my everything, they’re my real-life diary. With my new perfume brand, 'Dear Diary’, I wanted to capture that intangible feeling of a cherished memory. This partnership with Snapchat for Friendship Day feels so perfect because it's the platform where we all share our daily stories and build these memories visually. I'm so excited that we have a special window to restore a Streak, a thoughtful touch that truly understands that while life can get in the way, real connections always deserve a second chance. Snapchat and ‘Dear Diary’ are both love letters to the moments we never want to forget.”
Saket Jha Saurabh, Director - Content and AR Partnerships, Snap Inc India added, "Friendship is the foundational principle of Snapchat, our platform is where people connect with their close friends and family and so it made sense to partner with a beloved personality like Rashmika, who embodies the spirit of authentic connection. What makes it more exciting, is that this friendship day, we came together with our beloved Snap Star creators and her to celebrate her brand ‘Dear Diary’, and also commemorated it by offering our community a chance to deepen their most important bonds through an exclusive opportunity to restore Streaks, a much loved feature on our platform, and a special bestie AR lens.”
