Social Panga has introduced its in-house AI Council - enabling and driving AI-powered solutions across branding, marketing, and digital ecosystems. The AI Council is designed to combine specialists, strategists, and technologists to bridge the gap between AI capabilities and business impact.
Co-Founders Himanshu Arora and Gaurav Arora will jointly mentor and Soumabha Nandi would lead the council, ensuring it delivers meaningful innovation at scale.
“The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building. We’re excited to bring this out and continue expanding it over the coming months,” said Soumabha Nandi, EVP - Creative Strategy and Growth, Social Panga.
“At Social Panga, we’ve always believed in solving business challenges with next-gen creativity. With AI already influencing day-to-day decisions, brands now need sharper, smarter solutions that are rooted in tech and tailored for growth. Our AI Council is here to guide that journey,” added Himanshu Arora, Co-Founder, Social Panga.
Echoing the sentiment, Gaurav Arora, Co-Founder, Social Panga, said, “Every new challenge needs a new lens. With the AI Council, we’re introducing a structured, dedicated approach to decode AI for brands — not just through tools, but through education, experimentation, and execution.”
The AI Council will work across verticals, from enhancing creative workflows and content creation to personalisation, performance, automation, and brand safety.
