Society Tea has unveiled its latest TV commercial (TVC) titled Spice Secrets – Guzre Dinon Ko Thoda Sa Chakh Lo. This heartwarming campaign takes viewers on a nostalgic journey, focusing on the emotional connection between food and memories, particularly the comforting flavours of pickles that remind us of home.
Pickles have always held a special place in Indian households, transcending their role as just a side dish. They embody the love, traditions, and family bonds passed down through generations. Through this TVC, Society Tea celebrates the simplicity and joy of reconnecting with the past, where every bite of pickle evokes the warmth of home-cooked meals and treasured family moments.
Talking about the TVC, Karan Shah, Director of Society Tea, shared, “Spice Secrets is all about reconnecting with the flavors that define home and childhood. With this TVC, we wanted to evoke a sense of nostalgia and remind everyone of the simple joys that food brings, especially something as special as pickles. We hope this TVC resonates with people and brings a smile to their faces.”
The TVC has been released across digital platforms, including Meta (Facebook and Instagram) and YouTube, to reach a wide audience. Society Tea aims to connect emotionally with viewers, reminding them of the irreplaceable magic of home-cooked flavours.
Society Tea invites everyone to experience Spice Secrets and take a trip down memory lane, one delightful bite at a time.
