Socxo, a leading name in brand advocacy, has announced a strategic repositioning as the S.M.A.R.T platform focused on employer branding and employee advocacy. This move marks a significant evolution for the company, aligning its platform capabilities with the demands of today’s competitive talent-driven market.
Having closely analysed trends in the advocacy space over the last four to five years, Socxo’s pivot aims to support organisations in showcasing their company culture, values, and vision more authentically and effectively through their employees.
The reimagined platform enables employees to become powerful brand ambassadors through seamless content sharing, engagement tracking, and detailed analytics. At the heart of this transformation lies the S.M.A.R.T model—Simple, Measurable, Achievable, Rewarding, Tactical—designed not only around technology but also embedded with strategic and consultative methodologies.
“This is not just a theoretical statement,” the company emphasises. “The proof of the S.M.A.R.T positioning is carved out from the product capabilities which are unique and smarter than any other Employee Advocacy tool in the market.”
“Employer branding is no longer optional—it’s a critical differentiator in today’s talent-driven economy,” said Sudarsan Rao, Co-founder and CEO of Socxo. “As the employee advocacy industry evolves, the market challenges and dynamics change rapidly. Our enhanced platform has evolved from plain vanilla content sharing to advanced features and soon to be announced AI functionalities for ease of use. This shift builds on Socxo’s proven success in brand advocacy, where it has helped organisations across industries boost organic reach and credibility.”
Socxo has also launched a limited-time offer called the SMART Bundle, allowing potential customers to explore the platform’s capabilities before making a purchase decision.
Ajit Narayan, CMO of Socxo, added, “Adaption is the key to survival in today's world. Bringing in changes, with new tools and structured techniques will showcase positive compounding effects on Brand Advocacy programs. Moving to a well-crafted SMART employee advocacy programs, ensures and fosters authenticity among the target audiences shaping the brand’s perception.”
Founded in 2018, Socxo operates under the brands Socxo and Socxly and continues to expand its product offerings. The company invites businesses to explore how its newly enhanced platform can elevate their employer branding strategy. For more details on the S.M.A.R.T model, visit www.socxo.com.
