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SOEZI, a leading nail solutions brand, has partnered with Sanrio, the global lifestyle brand behind Hello Kitty, to launch a limited-edition collection of press-on nail kits. Celebrating Hello Kitty's 50th anniversary, this collaboration offers a fun, stylish, and nostalgic way to elevate your nails effortlessly.
The SOEZI x Hello Kitty collection brings a unique fusion of kawaii charm and modern nail art, designed to let fans express their individuality and creativity. Featuring Hello Kitty’s iconic bow and signature design elements, the press-on nail kits come in seven exciting styles, making it easy to achieve glamour with minimal effort.
“At Sanrio, we cherish joy and self-expression, values that Hello Kitty embodies,” said Silvia Figini, COO Sanrio – EMEA, India, and Oceania. “This partnership with SOEZI is a perfect match, and we’re excited to inspire fans to express their unique style through our collaboration.”
Sonakshi Sinha, actor and co-founder of SOEZI, added, “The Hello Kitty collection is all about creativity and fun. By blending Hello Kitty’s timeless charm with SOEZI’s modern nail solutions, we’ve created something playful and chic that’s perfect for our social media-driven community to showcase their style.”
The collaboration features two main products: the SOEZI Application Kit and the SOEZI Ready-to-Wear Kit, both designed for ease of use with long-lasting, salon-quality results. Each kit includes 24 universal-sized press-on nails, offering a variety of colours, glitter, bows, hearts, and adorable Hello Kitty faces.
Shrishti Rai, co-founder of SOEZI, shared, “This collaboration celebrates modern beauty and nostalgia, merging two iconic brands to create something truly special. We hope this drives engagement, as our community shares their favourite Hello Kitty-inspired designs.”
With the support of Dream Theatre, Sanrio’s licensing partner in India, this collaboration marks a key milestone in Hello Kitty’s growing presence in the country.
