Madhavbaug, a leading force in Ayurvedic healthcare, has unveiled its latest television commercial (TVC), featuring popular actor and philanthropist Sonu Sood. The campaign, titled "Health Ki Ghar Wapsi", highlights the brand’s focus on holistic healing and preventive health, particularly in the realm of cardiac and diabetes care.
This initiative marks a significant step in Madhavbaug’s mission to revolutionise healthcare by integrating Ayurveda with scientific advancements. By casting Sonu Sood—well-regarded for his fitness, philanthropy, and trustworthy public image—the brand aims to reach a wider audience with its message of healthy living.
Dr. Rohit Sane, Managing Director and CEO of Vaidya Sane Ayurved Laboratories, expressed his excitement about the collaboration, "We are thrilled to have Sonu Sood as the face of Madhavbaug’s latest TV campaign. Sonu’s image as a compassionate and trustworthy personality perfectly aligns with our mission of transforming lives through integrated Ayurvedic cardiac and diabetes care. This TVC is more than just a commercial—it’s a call to action for every Indian battling chronic lifestyle diseases to take charge of their health with proven, non-invasive solutions. Together with Sonu, we aim to inspire millions to believe in the power of holistic healing and begin their journey towards a disease-free life."
The advertisement aims to create greater awareness around Ayurveda’s role in managing and preventing chronic lifestyle illnesses. With a trusted public figure at the helm, the brand hopes to motivate individuals to take control of their health using time-tested, natural methods.
The campaign marks a milestone for Madhavbaug as it continues to push boundaries in promoting Ayurvedic-based heart health and overall wellness.