Following the recent box office successes of horror-supernatural films such as Shaitaan, Stree 2, and Munjya, Sony MAX is set to make a groundbreaking move by premiering the highly anticipated supernatural thriller Adbhut as its first direct-to-TV release. Scheduled for September 15 at 8 PM, this Sony MAX Original Release marks a new chapter in Bollywood's film distribution.
Directed by Sabbir Khan and featuring the critically acclaimed Nawazuddin Siddiqui alongside Diana Penty, Shreya Dhanwanthary, and Rohan Mehra, Adbhut promises to deliver a spine-chilling experience that will captivate audiences nationwide. Produced by Sony Pictures International Productions and Sabbir Khan Films, the film delves into a world where the supernatural intersects with reality.
This release signifies a new era for television, positioning it as a prominent platform for high-profile film premieres.
Sharing his thoughts on the film, Sabbir Khan, Director, Adbhut, says, "Television has always been a powerful medium in India, reaching millions of homes across the country. With Adbhut, we are not just releasing a film; we are penetrating across crores of Indian households all at once. We are making history by embracing a new model that puts the audience first."
The Lead Actor of this project, Nawazuddin Siddiqui said, "Adbhut is a film that pushes boundaries, not just in its story but in how it’s being shared with the world. For me, it’s exciting to see a film reach millions of people at once through television. The supernatural genre has always intrigued me, and I believe audiences will find the experience both thrilling and thought-provoking. With this direct-to-TV release, we’re breaking new ground, and I’m proud to be a part of this historic moment.”
Udayan Pradeep Shukla, Head - Programming & On-Air Promotions, Sony MAX, added, "In a rapidly changing world, it’s crucial to innovate and adapt. Sony MAX Original Release: Adbhut is our statement of intent that quality content should be accessible to everyone, and the unparalleled reach of television offers the perfect stage for such a monumental event on Sony MAX."
This strategic release is set to create a significant impact across the industry, potentially establishing television as a viable platform for major film releases previously dominated by OTT. This move is expected to redefine audience engagement with blockbuster content, making high-quality entertainment more accessible than ever before. Adbhut represents the dawn of a new era for television, paving the way for a new wave of cinema in 2024.
Adbhut will air on Sony MAX on September 15, at 8 PM.
