Sony LIV has appointed Prashant Iyer as Head of Marketing, highly placed sources have told exchange4media.
Prior to this, Iyer was Director-Marketing at Netflix. He spent around eight years in Netflix in various roles.
Before Iyer, Aman Srivastava was the Senior Vice-President and Head of Marketing for OAP Digital Business at Sony LIV. He moved on after spending over a decade in SPNI.
At Netflix, Iyer spearheaded social and brand marketing initiatives, helping expand the platform’s India social media presence from roughly 500,000 followers to more than 55 million. Over the years, he contributed to over 250 campaigns spanning content, partnerships, and brand-building efforts, while also playing a key role in driving subscription and revenue growth as part of the leadership team.
He also took on a broader mandate as the director-level lead for social marketing across India and the Asia-Pacific region, shaping strategies for a combined audience base exceeding 200 million followers.
