IMPACT Magazine has done the hard work of watching, analyzing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
SOTC Travel, a prominent omnichannel travel and tourism company, celebrated their 75th Anniversary in 2024. They marked the occassion a vibrant new campaign comprising six films in key regional languages.
The campaign, designed to resonate with modern, young Indian travellers, intertwines unique cultural narratives into engaging storytelling. Each of the six films features couples from various regions, highlighting local passions such as football in West Bengal, cricket in Maharashtra, business in Gujarat, education in Tamil Nadu, technology in Karnataka, and fashion in North India. Despite their diverse holiday aspirations, these couples share a common preference for booking their travels with SOTC, showcasing the company’s understanding of complex holiday planning tailored to regional tastes.
The campaign is the creative efforts of Sudhir Nair, Founder & CEO of 21N78E Creative Labs, along with the strategic approach of Asif Riaz, Vice President & Head of Marketing at SOTC Travel Limited. Tapping into regional insights and giving it a relatable problem-solution ad is what put this campaign film on IMPACT's Hall of Fame 2024.
