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SPACES, the premium home furnishing brand under Welspun Living, has unveiled an innovative digital campaign featuring actress Kajal Agarwal. The campaign, set to launch across platforms such as Meta, YouTube, OTT services, and programmatic channels, aims to transform homes into stylish and cozy extensions of personal identity.
This initiative by Welspun, marks a significant shift to a fully digital marketing strategy, showcasing a series of engaging reels and Digital Video Commercials (DVCs) that embody the brand’s commitment to elegance and quality. The collaboration with Kajal Agarwal brings a captivating narrative, designed to resonate with audiences throughout the year.
Pradnya Popade, Head of Marketing at Welspun Global Brands, commented, "At SPACES, we believe elegance and comfort turn a house into a home. Our campaign with Kajal Agarwal perfectly showcases our products, which are designed to create cozy, happy spaces. This digital campaign speaks to home décor enthusiasts who want their homes to reflect their personal style, without compromising on quality, comfort, or flair."
Yash Kulshresth, Chief Creative Officer at ^atom network, added, "In this campaign, we are romancing the product and creating slice-of-life moments to influence viewers to pay attention to details and aesthetics in their bedrooms and more. We're excited to have a charming ambassador like Kajal who embodies our values."
As the festive season approaches, SPACES invites customers to explore its latest collection, which includes chic bedsheets, luxurious bathrobes, and designer upholstery. Each piece is designed to transform any space into a welcoming retreat.
