Indian engineered quartz surface brand Specta has released a new advertising campaign featuring interior designer Gauri Khan. The campaign raises questions about hygiene in Indian kitchens, contrasting visual appeal with safety concerns.
The campaign highlights findings from a Hygiene Council study, which suggest that kitchen surfaces in India are less hygienic than bathrooms. Gauri Khan presents this dilemma by saying, “The designer in me prefers beauty; the mother in me prefers safety.” The statement captures the focus of the film — the need to consider hygiene alongside design.
Specta’s products are positioned as a response to this concern. The brand states that its surfaces are non-porous, NSF-certified, and safe for direct food contact. These features are intended to suit Indian kitchens, which demand both durability and ease of maintenance.
The film has been released on Specta’s and Gauri Khan’s social media platforms. It can be viewed at here.
Ankit Jain, Founder of Specta Quartz Surfaces, said, “With this campaign, we wanted to start an honest conversation. Kitchen countertops are among the most used and abused surfaces in any home, and yet the conversation around their hygiene is rare. Gauri represents both creative finesse and everyday practicality, and her voice adds credibility to our mission of redefining surface choices for the modern Indian home.”
The campaign continues Specta’s collaboration with Gauri Khan, including the previously launched ‘Gauri Picks’ collection, which was part of the AD Design Show 2024.
