Spinny has expanded its ‘God Promise’ campaign featuring Sachin Tendulkar to Tamil Nadu, underscoring the state’s importance as a key market for organised used-car transactions. The campaign is being rolled out across television, transit and out-of-home media, supported by a Tamil-language adaptation and an original soundtrack composed by singer-composer Amrit Ramnath.
Built around the widely recognised phrase ‘God Promise’, the campaign aims to reinforce Spinny’s commitment to transparency, integrity and reliability in the used-car market. By featuring Tendulkar, the company seeks to align the campaign with values of trust and consistency.
Speaking on the campaign, Niraj Singh, Founder and CEO, Spinny, said, “Sachin has always stood for excellence, sincerity, and trust, values deeply embedded in Spinny’s DNA. ‘God Promise’ reflects how we work and the experience we want every customer to have. Through SellRight by Spinny, we are focused on making car selling simpler and more transparent with fair price discovery, instant payments, and seamless RC transfer support. Tamil Nadu is a key market for us, and this campaign reflects our continued commitment to the state.”
Sachin Tendulkar added, “The ‘God Promise’ connects naturally with people because it comes from honesty and trust - values I’ve always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today.”
The campaign also highlights SellRight by Spinny, the company’s seller-focused proposition that offers fair price discovery, instant payments, free RC transfer support and end-to-end assistance. On the buying side, Spinny continues to emphasise quality assurance through its Integrated Restoration Centres, where vehicles undergo multi-point inspections and refurbishment before delivery.
The company currently operates two Integrated Restoration Centres with a combined refurbishment capacity of more than 1,200 cars per month. Spinny has also expanded its footprint across Tamil Nadu through Spinny Parks, hubs and doorstep services, with Coimbatore emerging as a significant market where more than 200 cars are delivered every month.
According to the company, it has built a customer base of over two lakh users, with nearly 54% of purchases now taking place online, reflecting increasing consumer preference for structured and transparent used-car transactions.
