When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
Claiming the 40th spot on the list is the Music Magic Hai campaign by Spotify & Leo Burnett India. Conceptualised by the Leo Burnett South Asia Team headed by Rajdeepak Das, the campaigns ramp up the nostalgia factor. Paying an ode to the Magic of Music, the campaign strikes the right chords with the audiences.
With a catchy song from our childhood memories the ad showcases the role of music in listeners’ lives, across moments and relationships. That is why this ad has made its mark on the Hall of Fame.
