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Spotify Hits, a global program recognising creative excellence in advertising, made its India debut on November 27 by recognising nine exceptional campaigns that highlight how brands can innovate and push creative boundaries on Spotify. Chosen from over 100 nominations, these campaigns stood out in the way they leveraged culture, technology, sound, offline platforms, and more.
Spotify Hits celebrated campaigns across eight categories, highlighting the platform's distinct advertising possibilities. The nominated campaigns were assessed by a four-member panel of experts from Spotify: Neha Ahuja, Head of Marketing; Shipra Srivastava, Director of Media; Arunima Anand, Marketing Intelligence & Research Lead; and Niyati Sah, Enterprise Marketing Lead - India & SEA.
The winners in respective categories include:
- Future Sounds: Wakefit was lauded for its innovative World Sleep Day audio campaign, blending AI, humour, and celebrity appeal to craft an engaging brand narrative.
- Ear Candy: Make My Trip captivated audiences with evocative 3D audio, transporting listeners to enticing destinations.
- Made Us Look: There are two campaigns that were recognized in this category. ITC Bingo’s collaboration with K-Pop sensation Aoora to launch their Korean-style snack stood out, while Uppercase’s vibrant storytelling connected with adventurous, environmentally conscious travellers.
- Took The Stage: Yamaha’s campaign leveraged Spotify’s interactive stage format to captivate young motorcycling enthusiasts.
- Sound & Story: Goibibo’s campaign, featuring Kareena Kapoor Khan as Poo from Kabhi Khushi Kabhie Gham, seamlessly wove together audio and video storytelling.
- Seized The Moment: Mother Dairy won hearts with its Maa Jaisi campaign, a warm tribute on Mother’s Day.
- For The Fans: Samsung impressed with its precise targeting of tech-savvy audiences to promote the Galaxy Z Flip 5 and Galaxy Fold.
- IRL: Royal Enfield was celebrated for bridging the digital and physical worlds through experiential partnerships at live music events like RADAR and Rap 91.
“Spotify Hits not only celebrates achievements but also inspires advertisers to reimagine their strategies and foster impactful connections with their audiences. Over the last five years, we have worked closely with our brand partners to deliver campaigns that truly resonate with our listeners, and show measurable impact”, said Arjun Kolady, Head of Sales at Spotify India.
The selected campaigns were evaluated through three key lenses: creative execution, strategic media deployment, and measurable business impact. Since its launch in Mexico in 2022, Spotify Hits has expanded to 12 markets worldwide, the most recent one being India.
