Sprite has launched Sprite Truth & Spice, an eight-episode digital entertainment series centred on India’s love for spicy food and candid conversations. The series brings together celebrity pairings who take on popular spicy dishes through challenges, conversations and unscripted interactions. The line-up includes comedian Aaditya Kulshreshth and travel creator Larissa D’sa; Shreya Kalra and Rishabh Jaiswal; cricketer Arshdeep Singh and Samreen Kaur; Garv Taneja and Nandini Nayal; Shantanu Maheshwari and Shruti Sinha; Varun Sood and Vihaan Samat; Swati Sachdeva and Gurleen Pannu; and Nayani Pavani and Mehaboob Dil Se.
Sumeli Chatterjee, Category Head - Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “Sprite’s crisp lemon-lime taste has always been a natural match for spicy food. Today, spicy is more than just a flavour; it’s a social experience, a challenge to take on, and a reason to come together. That’s 'Sprite Truth & Spice', a format built on truth-or-dare, our own love for card games, and a serious amount of spicy food. Viewers can expect unfiltered truths, confessions nobody saw coming, chaotic chemistry, and it all starts with a can of Sprite or Sprite Zero, bringing a refreshing twist to every spicy moment. It’s a fun, spontaneous hangout ritual that lets friends, families and even strangers play along.”
The season trailer has premiered, with weekly episodes rolling out from 17 September to 5 November 2026. Sprite Truth & Spice will be available on Sprite’s YouTube channel, supported by creator collaborations, social-first content and amplification across Sprite and partner digital channels. Two episodes of the series will be presented in association with Tinder. The partnership brings together the brands around themes of connection, conversation and shared experiences, while adding a youth-focused cultural element to the series.
