Spykar, India's leading denim brand, has turned the concept of Women’s Day on its head with its innovative #HerDayEveryDay campaign. The initiative, launched in March 2025, challenges the tradition of dedicating just one day to celebrate women, emphasising that women should be celebrated every single day.
“For us, celebrating women is not limited to a single date,” said Sanjay Vakharia, CEO and Co-Founder of Spykar. “Women own their space every single day, and we’re here to acknowledge that in a way that feels natural, smart, and unapologetically real.”
Rather than focusing on empowerment speeches, Spykar’s #HerDayEveryDay campaign showcases real, everyday moments of women excelling in various aspects of life, whether in the workplace, at play, or simply embracing their individuality.
Through collaborations with dynamic women from fields like entrepreneurship, fashion, and lifestyle, Spykar is bringing attention to their everyday achievements via social media takeovers, digital storytelling, and interactive content.
The brand is also encouraging its audience to join in by sharing their own moments where women are confidently owning their day. Whether it’s succeeding in a boardroom, acing street style, or setting boundaries, these stories will be featured across Spykar’s platforms with the hashtag #HerDayEveryDay, because every day deserves its own highlight reel.
