Spykar, one of India’s leading denim brands, has launched a dedicated campaign for Raksha Bandha this year. The #ThreadsOfLove campaign is a tribute to the unbreakable bond shared by siblings through their journey from childhood to adulting. The video captures the sibling dynamic including the shared joy, light-hearted rivalry, and unconditional support for one another.
To celebrate this occasion, the brand has curated a special ‘Threads of Love’ hamper that is designed to symbolize the everlasting connection between siblings. Since the year 2023, the brand has created a tradition to launch a gift pack through its ‘Threads of Love’ campaign.
The exclusive hamper features a cross-body bag, a wallet with style, refreshing deo, captivating perfumes, and an exciting gift voucher for your sibling. At the core of this gift pack lies an infinity bracelet Rakhi that symbolizes the limitless love and support that siblings share with one another.
Traditionally, Raksha Bandhan, India’s most endearing festival has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings.
"Raksha Bandhan is a festival that resonates with sibling love, in its most pristine and most powerful form," said Sanjay Vakharia, Co-Founder and CEO, Spykar. "With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being 'Young and Restless'.
Now, celebrating the essence of Raksha Bandhan, Spykar has urged their customers to share their heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag #ThreadsOfLove as part of their ‘Threads of Love’ campaign.
