Square Yards unveiled an awareness campaign, titled 'Find The Right Space For You', which brings the issue of urban space constraints into mainstream conversation.
Executed between May 27 and 29 across Delhi-NCR, Mumbai and Bengaluru, the campaign was centred on the daily struggle of finding parking space in crowded cities. As part of the activation, the company distributed mock parking tickets in high-footfall urban locations, encouraging residents to reflect on the broader issue of shrinking space in modern cities.
To extend the conversation beyond the streets, the campaign featured collaborations with digital creators and influencers across the three cities. The integrated effort generated over 3,00,000 consumer interactions on ground and across digital platforms.
Commenting on the campaign, Tanuj Shori, Founder & CEO, Square Yards said, "Space has become one of the most defining challenges of urban living. Whether it is housing, parking or movement within cities, people are constantly adapting to constraints. With this campaign, we wanted to reflect that lived reality in a way that is immediate, relatable and grounded in everyday experience."
Divya Krishnan, Head of Marketing, Square Yards added, "Space constraints are something urban consumers encounter every day, whether at home, on the road or in public spaces. We wanted to create a campaign that felt immediate, relatable and capable of starting meaningful conversations. The response across both on-ground and digital channels has been extremely encouraging."
