Standard Chartered (“the Bank”) has today launched its latest global wealth campaign in India. The campaign, titled ‘Now’s your time for wealth’, was created in partnership with Publicis Groupe in Hong Kong and Singapore, and promotes Standard Chartered’s global network, expertise, and unrivalled wealth investment solutions. In India, the campaign specifically targets the growing wealth and affluent segment, including ‘Global Indians’.
The global wealth campaign aligns with Standard Chartered India’s strategic shift towards the wealth and affluent sectors.
As an international wealth manager, this marketing initiative reinforces Standard Chartered Group’s commitment to expanding its affluent business – with a target of USD 200 billion in affluent Net New Money by 2029, along with double-digit CAGR in Wealth Solutions income*.
The campaign conveys a powerful message: the cost of waiting could lead to falling short of one's wealth ambitions. It creatively highlights the Bank’s differentiators – its global network, client continuum, and expertise in wealth solutions – all of which support affluent clients, such as Global Indians, Global Chinese, entrepreneurs, and sophisticated investors, in growing, protecting, and passing on their wealth.
This global wealth campaign highlights Standard Chartered’s commitment to executing data-driven and personalised campaigns, fostering a more holistic approach to client engagement, and strengthening the Bank’s standing as an international wealth manager. The campaign will be showcased through a variety of out-of-home advertising, including airports and in-city sites, print advertisements, films, and content partnerships with leading international, regional, and local media across seven key markets – India, Singapore, Hong Kong, Mainland China, Korea, Taiwan, and the UAE.
Aditya Mandloi, Managing Director and Head of Wealth and Retail Banking, India and South Asia, Standard Chartered Bank, said, “India remains a key market for the Bank, and this campaign underscores our commitment to the affluent segment by offering a comprehensive suite of international wealth and banking solutions. It resonates with our core clients - ‘Global Indians’ - who embody India’s growth story while pursuing global aspirations and ambitions. With our deep market expertise and extensive international network, Standard Chartered is uniquely positioned to support them on their wealth management journey.”
Haymans Fung, Global Head of Marketing for Wealth and Retail Banking, said, “The genesis of our campaign is inspired by our clients and their wealth ambitions, now and in the future. We wanted to break away from the norms of speaking esoterically to the meaning of wealth planning, and instead espouse a refreshingly human and direct tone that is in lockstep with the reality of our client needs and ambitions. We are excited to unveil our “Now’s your time for wealth” campaign across our network and let the power of the creatives tell the Standard Chartered story.”
