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Sports and wellness nutrition brand Steadfast Nutrition has initiated a pollution awareness campaign aimed at encouraging individuals to enhance their immunity during the Diwali festivities. This initiative promotes dietary changes and the intake of vitamin C supplements to protect health against the harmful effects of air pollution.
The campaign seeks to highlight the role of a balanced diet and vitamin C in improving immunity, particularly during periods of heightened pollution. With air quality often deteriorating during Diwali, the brand emphasises the importance of bolstering the immune system to guard against respiratory diseases, viral infections, and other health concerns exacerbated by rising pollution levels.
Aman Puri, Founder of Steadfast Nutrition, commented on the campaign: “It is well-known how some environmental factors can be responsible for different diseases. Pollutants are a leading, often neglected, global health risk and the strongest environmental determinant of illness. A well-functioning immune system is crucial for a healthy body. Several research studies have established that air pollution disrupts the functioning of immune cells, lowering immunity. Through this campaign, we aim to generate awareness about the supportive role that immunity-boosting foods and supplements, particularly vitamin C, can play amidst the rising pollution levels.”
A key component of the campaign is a video that draws attention to increasing air pollution levels during Diwali, which make headlines annually. The video discusses the poor air quality index (AQI) in the national capital following the festivities and its detrimental impact on respiratory health and immunity. It underscores the importance of boosting immunity during this time to mitigate health risks. Suggested measures include staying hydrated, consuming a balanced diet, reducing intake of oily foods, engaging in light physical activity, getting sufficient rest, and minimising exposure to air pollution during Diwali. The campaign particularly promotes supplements rich in vitamins and natural immunity boosters, including vitamin C supplements.
