Streax, from the house of Hygienic Research Institute (HRIPL), has signed Bollywood actor Sara Ali Khan as the face of its Streax Shine Hair Serum. Launched with the TVC “Frizz Gone, Smooth Shine On”, the brand showcases Sara’s fun, confident persona while highlighting how the serum delivers smooth, shiny, frizz-free hair in seconds.
To celebrate this partnership, Streax has unveiled its new TVC campaign, “Frizz Gone, Smooth Shine On”, starring the actor. The film captures everyday moments like windy rooftops and bustling commutes where frizz can strike unexpectedly and shows how a quick touch of Streax Shine Hair Serum delivers smooth, glossy, camera-ready hair in seconds.
Priyanka Puri, Senior VP – Marketing, HRIPL, added, “Sara Ali Khan is the perfect face to front the Streax movement—where haircare is not just about products but about confidence and everyday style. ‘Frizz Gone, Smooth Shine On’ brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant. With Sara bringing this story to life, we’re set to inspire a new wave of shine and style across the country to embrace everyday shine with confidence and style.”
Sharing her excitement, Sara Ali Khan said, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”
