Stroom, a nutrition-focused packaged food brand, has secured funding from Vineeta Singh and Kunal Bahl on Shark Tank India, Season 5. Following the investment, the company plans a go-to-market expansion supported by an integrated brand and marketing strategy.
As part of this phase, Stroom has appointed AURA, a division of ^ a t o m, as its creative agency. AURA will lead the brand rollout, including strategy, creative execution and content development across digital platforms.
Stroom aims to address everyday nutrition by focusing on taste, product innovation and consumption habits. The brand plans to use digital channels to increase reach and engagement while supporting its direct-to-consumer growth.
Commenting on the brand’s vision and GTM strategy, Co-founders, Shiven Chaturvedi, Darshan Gattani and Rohan Shah said, “Our goal has always been to simplify healthy eating without compromising on taste and quality. As we scale post Shark Tank, we wanted a partner who understands modern brand-building - where storytelling, data, and creativity come together. This GTM phase is about building trust at scale and meeting consumers where they already are.”
Sharing thoughts on the collaboration, Mohit Saxena, Chief Mentor, Khyati Sarang, Strategy Head & Sourabh Dhabai, Production Head at AURA (division of ^ a t o m) said, “We were drawn to three things instantly - the product, the founders’ vision, and their strong belief that brand-building is central to long-term growth. Stroom’s ambition to democratize healthy eating through high-quality product innovation has the potential to disrupt how Indian consumers think about food. Through our AI-led engine, we’re excited to create content at scale while anchoring it in a strong strategic funnel-bridging the gap between rapid content creation and meaningful, measurable impact.”
AURA stated that the partnership aligns with its work across direct-to-consumer brands, combining strategic planning, creative development and scaled content execution.
