This Mother’s Day, Sunfeast Baked Creations has unveiled an emotional and thoughtful new campaign titled ‘Her First Ever’. The initiative draws on a heartfelt insight: while mothers support every major milestone in their children’s lives—from first birthdays to first heartbreaks—they often overlook their own. Through this campaign, the brand is encouraging families to honour the women who gave them all their firsts by creating special ‘firsts’ just for them.
As part of the campaign, Sunfeast Baked Creations also launched its new café on MG Road in Bengaluru. In a meaningful gesture, the café was inaugurated by Mrs Pravina Patil, mother of Indian cricketer Shreyanka Patil. It marked her first experience being in the spotlight, adding a deeply personal element to the campaign.
Mr Rohit Bhalla, Food Tech Business Head at ITC Ltd., said, “With ‘Her First Ever’, we wanted to honour not just what mothers do for us, but who they are beyond their roles. Mother’s often miss out on their own milestones while helping us achieve ours. This campaign is our way of encouraging families to create small, joyful moments for her—ones that are hers and hers alone. Sunfeast Baked Creations, with its indulgent and thoughtfully crafted creations, becomes the perfect medium to make these memories.”
Cricketer Shreyanka Patil also shared her sentiments on participating in the campaign, “Being a part of this campaign was more than just a collaboration—it was personal. My mom has been my biggest supporter and cheerleader, throughout my journey. Seeing her step into the spotlight for the very first time, inaugurating ITC Sunfeast Baked Creations was an incredibly special and proud moment for both of us. I hope this inspires others to do the same.”
Further complementing the campaign’s theme, Sunfeast Baked Creations has launched a range of limited-edition desserts crafted especially for the occasion. Highlights include the Mother's Day Assorted Cupcake Bouquet – Her First Ever bouquet which she doesn’t have to preserve, just indulge, the Pamper Your Mom Hamper featuring breakfast-in-bed treats, and the Heart Bento Cake. Each product has been designed to symbolise love, celebration, and the importance of creating cherished moments for mothers.
The campaign not only showcases culinary indulgence but also promotes the creation of meaningful memories, urging everyone to give their mothers the gift of a heartfelt first.
