Sunfeast Dark Fantasy has launched a new ad film starring Shah Rukh Khan as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. Tapping into a relatable insight, that while meals at home or restaurants often end with dessert, tiffin rarely does—the brand introduces ‘Har Tiffin Ki Sweet Ending’.
Conceptualized by FCB ULKA, the film brings together the warmth of everyday parenting with the indulgence that Dark Fantasy is known for. In a slice-of-life narrative, Shah Rukh Khan plays a father who, along with his son, tries to sneak a Dark Fantasy cookie into their tiffin—only to discover that the mother had already done the same. The film highlights these small, joyful moments of connection within families.
Watch the TVC here:
Excited about the new ad film, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd. said, "At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments. With this campaign, we wanted to highlight a relatable truth—tiffin often miss out on a sweet ending. Our film brings this to life in a charming and playful way, and we’re delighted to have Shah Rukh Khan embody this story that’s both endearing and delicious."
Shah Rukh Khan, expressed his views on the latest ad campaign, "There’s something timeless about the joy of a sweet surprise in your tiffin. This film was such a delight to shoot—it’s fun, it’s warm, and it brings alive those small but special family moments we all cherish. And of course, working with Dark Fantasy means indulging in the treat myself!"
Suchitra Gahlot, National Creative Director, FCB Ulka said, "Our creative approach was to turn a simple mealtime habit into an emotional, relatable story. The father-son duo, the mischievous plan, and the intuitive mom come together to celebrate modern family dynamics and indulgence—exactly what Dark Fantasy stands for."
Through its new film, Dark Fantasy highlights its connection with modern Indian families by celebrating the small, meaningful moments of everyday life. By presenting a tiffin box as a moment of joy and indulgence, the brand reinforces its role as a sweet end to every tiffin.
