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Sunfeast Dark Fantasy, one of India’s most popular cookie brands, has teamed up with the eagerly awaited film Pushpa 2: The Rule to offer fans an unforgettable experience. To celebrate this special collaboration, the brand has launched limited-edition Pushpa 2 packs featuring an exclusive image of Allu Arjun in his iconic Pushpa avatar, making them a must-have for film and brand enthusiasts alike.
In a truly unique initiative, Sunfeast Dark Fantasy is giving five lucky fans the chance to meet the superstar himself through the ‘Biggest Fan Biggest Fantasy’ contest. Participants can take a selfie using a special Augmented Reality (AR) filter on the campaign’s microsite https://www.biggestfanbiggestfantasy.com/ share it on their social media platforms, and tag the brand for a chance to win exciting prizes and the opportunity to meet Allu Arjun.
As part of the campaign, Sunfeast Dark Fantasy also organised a massive ‘Fan Rally’ at ICFAI Foundation for Higher Education (IFHE) University in Hyderabad, which saw over 1,000 fans, including those who travelled from Delhi and Uttar Pradesh, celebrate the Pushpa phenomenon. The event demonstrated the immense popularity of the film and the brand’s connection with its audience, bringing people together in a shared celebration of cinematic greatness.
Ali Harris Shere, Chief Operating Officer of Biscuits and Cakes Cluster at ITC Ltd., commented, “Our collaboration with Pushpa 2 celebrates the passion and connection that fans of both Pushpa and Dark Fantasy share for their favourite stars. We’re excited to offer consumers the chance to engage with Allu Arjun and become part of the Pushpa universe.”
Mr Cherry, CEO of Mythri Movie Makers, added, “Dark Fantasy is a beloved brand, and we’re thrilled to collaborate with them on this special initiative. Together, we’ve created something truly unique for Pushpa fans.”
The limited-edition Pushpa 2 packs will be available in stores and on e-commerce platforms across South India, allowing fans to connect with the movie and the brand in an exciting new way.
