ITC's Sunfeast Dark Fantasy has brought its 'Har Dil Ki Fantasy' proposition to life by hosting an exclusive, closed-door party with brand ambassador Shah Rukh Khan for 40 winners from across India.
Held in Mumbai, the event was part of the brand's larger '1 Million Fantasies' initiative, which has already rewarded over 10 lakh consumers through prizes including SUVs, international holidays to Europe and Thailand, cruiser bikes and other experiences.
The evening went beyond a conventional celebrity meet-and-greet, offering winners the opportunity to interact with Shah Rukh Khan through conversations, photographs and personal moments, creating memories that reflected the campaign's promise of turning fantasies into reality.
The campiagn video:
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The '1 Million Fantasies' campaign builds on Sunfeast Dark Fantasy's long-standing positioning, 'Har Dil Ki Fantasy', and is rooted in the belief that everyone deserves moments of indulgence and an opportunity to fulfil dreams—big or small. Through the initiative, the brand aims to transform everyday aspirations into memorable experiences.
Speaking about the initiative, Shah Rukh Khan said, "Fantasy has a special place in all our lives. It inspires us, excites us and gives us something beautiful to look forward to. Being part of Sunfeast Dark Fantasy's 'Har Dil Ki Fantasy' campaign and creating memorable experiences for fans is truly special. Everyone deserves a moment where their dreams take center stage."
Suraj Kathuria, Head of Marketing, Sunfeast, ITC Limited, said, "At Sunfeast Dark Fantasy, we have always believed that fantasies have the power to bring joy and excitement into everyday life. Through this engagement, we wanted to go beyond rewards and create an experience that people would cherish forever. Giving people the opportunity to not just meet Shah Rukh Khan, but party with him in an intimate setting, reflects our commitment to bringing extraordinary fantasies to life."
Sharing her experience, winner Soundharya Ganesh, a 24-year-old from Mumbai, said, "Meeting Shah Rukh Khan has been a dream for as long as I can remember. Like millions of fans, I've grown up watching him on screen, but never imagined I'd get the chance to meet him in person, let alone celebrate alongside him. The entire experience felt surreal—from the moment I was selected to the conversations, photographs and memories from the evening. Sunfeast Dark Fantasy truly turned a fantasy into reality, and it's a moment I will cherish for the rest of my life."
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