This Valentine’s Day, Sunfeast Fantastik! is turning heartbreak into a celebration with its playfully liberating campaign, Dump Your Ex-Cess. Recognising that youth struggle to move on after a breakup, often holding onto gifts and memories that keep them tethered to the past, the brand is inviting young hearts to unshackle themselves from this emotional baggage.
This liberating campaign provides a light-hearted yet impactful gateway to let go. By participating in the ‘Dump Your Ex-Cess’ campaign, individuals not only move on but move up, raising the bar for how they approach love.
With the ‘Dump Your Ex-Cess’ campaign, Sunfeast Fantastik! is not just offering a fresh take on Valentine’s Day, but creating a movement of confidence, closure, and fresh starts that encourages everyone to embrace the joy of moving on and celebrating their Fantastik selves.
The Fantastik! Truck will tour colleges and make stops at popular youth hangout spots across Bangalore throughout Valentine’s week, inviting young hearts to toss away those painful reminders of toxic relationships.
