Sunfeast Marie Light has introduced a practical initiative during this year’s Puri Rath Yatra by distributing specially designed cooling caps, named ‘Surya Vardaan’, to devotees participating in the procession.
The Puri Rath Yatra, an annual religious event attracting large numbers of pilgrims, often subjects attendees to prolonged exposure under the sun. In response, Sunfeast Marie Light provided caps made from sandalwood and fitted with a menthol cooling layer. According to the brand, the menthol activates when exposed to sunlight, providing a cooling effect along with a sandalwood fragrance.
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., said, “The sun, which symbolizes energy, vitality, and life, is central to our brand. At Sunfeast Marie Light, our biscuits are made from sun-kissed wheat, and we carry that spirit of warmth and care into everything we do. The Surya Vardaan cap is our way of honouring tradition while offering thoughtful comfort to the Puri Rath Yatra devotees.”
Thousands of the caps were distributed on the day of the Yatra through designated experience zones set up along the route. The initiative aimed to provide comfort during the event while referencing the symbolic role of the sun in the festival.
Actress Archita Sahu also joined the campaign, participating in on-ground activities and helping with cap distribution.
