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Sunfeast Marie Light, a well-known biscuit brand from ITC, has launched a musical tribute to celebrate Chhath Puja, a festival that honours the Sun. The new song, released on the brand’s social media channels, captures the cultural narratives and religious stories associated with the festival, drawing from the Mahabharata and Ramayana.
The song’s lyrics highlight the significance of the Sun in Chhath Puja, a festival celebrated with great devotion across several parts of India. To complement the music, the accompanying music video features vibrant Madhubani art, a traditional visual form from Bihar, which adds depth and cultural context to the tribute.
Ali Harris Shere, Chief Operating Officer of ITC’s Biscuits and Cakes Business, remarked, "Chhath Puja is a celebration of devotion and community. Through this song, Sunfeast Marie Light seeks to connect with the spirit of the festival, celebrating its essence and the devotion of the millions who partake in it."
The music video has been made available across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace the festival’s spirit with their families.
