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Sunny Cooking Oil’s latest ad film celebrates how India welcomes Bappa in unique ways

Conceptualised by AlphaX, the brand’s latest film captures the joy of families returning to their native homes during Ganesh Chaturthi

BY TEAM IMPACT
Published: Aug 25, 2025 2:48 PM 
Sunny Cooking Oil’s latest ad film celebrates how India welcomes Bappa in unique ways

Sunny Cooking Oil has launched a moving Ganesh Chaturthi film that pays tribute to the many ways India welcomes 'Bappa' home. Titled Letter to Bappa, the three-minute film unfolds through the journey of a young girl traveling from city to village, experiencing the emotions of Ganesh Chaturthi celebrations.

Conceptualised by AlphaX, the narrative culminates in the child writing a heartfelt note to 'Bappa'. This letter becomes the emotional anchor, embodying how every family, in its own way, expresses devotion and love.

Milind Pingle, CEO, Consumer Products Division at Frigorifico Allana, the makers of Sunny Oil, said, “Ganesh Chaturthi is a festival that brings families together, and food is at the centre of every celebration. With our film, we wanted to capture that spirit — the laughter, the togetherness, and the joy of sharing a meal. At Sunny, we believe great taste and good health go hand in hand, and this film is our way of celebrating that harmony during the festive season.”

Dorothy Rebello, Co-founder, AlphaX, added, “This film is personal, inspired by moments with my daughter during Ganesh Chaturthi. The way children see Bappa with wonder and unfiltered love became the heart of the story. We wanted to capture that honesty so the film feels human, relatable, and rooted in everyday celebrations.”

  • TAGS :
  • #Sunny Cooking Oil
  • #Ganesh Chaturthi 2025
  • #AlphaX
  • #Milind Pingle
  • #Dorothy Rebello

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