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Sunsilk has launched a unique campaign in Kolkata, transforming the city’s iconic trams into vibrant showcases for its Super Shine Hair Serum as part of the #SunsilkShineTram activation. Running from September 27 to October 2, this initiative celebrates Durga Puja by blending beauty and tradition, engaging women throughout the festive season.
Kolkata’s trams, integral to the city’s cultural heritage, may soon be phased out. In a creative tribute, Sunsilk highlights these historic symbols while emphasising the beauty and strength of women during Durga Puja celebrations. Much like the trams that have served generations, Sunsilk continues a tradition of care and beauty, merging modern needs with the city’s rich cultural roots.
As Durga Puja approaches, Sunsilk’s Super Shine Hair Serum becomes the perfect companion for Kolkata’s women, helping them look and feel their best during the celebrations. Designed to provide shiny, frizz-free hair, this serum enhances the joy of preparing for the festive season, where looking radiant is as vital as the rituals.
The campaign extends beyond the trams, inviting passengers to participate in the Sunsilk Super Shine Contest. Participants can upload selfies and share their experiences on social media using the hashtag #SunsilkShineTram. Lucky winners will receive free rides in yellow taxis for pandal hopping during Durga Puja, from October 9 to 12.
Through this festive tram activation, Sunsilk seamlessly combines the essence of Durga Puja, the city’s heritage, and the contemporary beauty needs of today’s women in a celebration that is set to shine.
