Superdry has launched its FIFA Official Licensed Products Collection in India ahead of the FIFA World Cup 2026™, introducing a limited-edition range inspired by the global football tournament.
The collection includes seven country jerseys reimagined through Superdry’s design aesthetic, alongside a football-inspired athleisure capsule. The range is designed for match days and everyday wear, blending football culture with contemporary street style.
To support the launch, Superdry has unveiled the #WearYourGame campaign, a film that celebrates the passion, identity and emotions associated with football fandom through a series of fan-centric moments.
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The FIFA Official Licensed Products Collection is manufactured under licence by Q-LIVE in partnership with Superdry and is available across Superdry stores, selected retail partners, the brand’s online platform and Ajio for a limited period in India.
