Superkicks, India's leading sneaker and lifestyle store, has announced an exciting collaboration with Zomaland, India's largest food and entertainment festival, as the official merchandise partner. This collaboration introduces an exclusive capsule collection, The Super Tasteful Club, merging fashion with food culture.
Inspired by the lively atmosphere of food festivals and the artistry of food, The Super Tasteful Club reimagines the concept of supper clubs through a streetwear perspective. Featuring bold and playful designs, the collection celebrates food culture, making it an ideal keepsake for festival-goers who enjoy fashion, food, and community-driven experiences.
"We’re always looking for ways to push culture forward, and partnering with Zomaland is a natural step in that direction," said Sangeet Paryani, CEO and Founder of Superkicks. "This festival brings together everything we love—great food, great energy, and a community that values creativity. With the Super Tasteful Club, we wanted to craft something that sits at the intersection of food and fashion, with our signature Superkicks DNA."
This partnership marks a new strategic direction for Superkicks, expanding beyond sneakers into broader cultural collaborations. The brand has already made its mark with niche partnerships, such as Svami, and global collaborations like Budweiser, solidifying its position as a brand at the forefront of fashion, culture, and lifestyle.
The Super Tasteful Club capsule collection will be available exclusively at Zomaland and will soon be available only at Superkicks.
Superkicks' collaboration with Zomaland goes beyond merchandise—it celebrates culture, creativity, and community, blending streetwear with festival vibes for an unforgettable experience.
