Siyaram's, a leading name in India’s premium suiting and shirting fabrics and fashion apparel, has announced Bollywood superstar Ranbir Kapoor as its new brand ambassador. This strategic collaboration aims to boost the brand's appeal among the youth, connecting with a new generation of discerning consumers who value style, sophistication, and a superior sartorial experience.
With a legacy spanning nearly five decades, Siyaram's is renowned for its high-quality products, continuous innovation, and designs that blend local roots with international flair. Known for its exceptional craftsmanship and commitment to excellence, Siyaram's has consistently pushed boundaries, making global fashion accessible to Indian consumers. Their fabrics and garments reflect a rich heritage and a commitment to merging tradition with modernity, resonating with millions of customers.
"We are thrilled to welcome Ranbir Kapoor to the Siyaram's family," said Mr. Ramesh Poddar, Chairman and Managing Director of Siyaram's. "This partnership goes beyond a typical celebrity endorsement. While Ranbir’s star power is impressive, it is his genuine persona and effortless style that truly align with our brand values. Ranbir embodies timeless elegance, confidence, and a forward-thinking approach. We believe this collaboration will forge a strong connection with our target audience and elevate Siyaram’s to new heights. We look forward to crafting a compelling narrative that will inspire today's youth and propel Siyaram’s into a new era."
Bollywood actor, Ranbir Kapoor expressed his enthusiasm, stating, "I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram's commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacy feels like a childhood dream coming true. It's truly a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations."
As Siyaram’s embarks on this exciting new chapter, it aims to blend its storied heritage with Ranbir Kapoor’s contemporary appeal, setting new standards in men’s fashion and further cementing Siyaram's position as one of India’s most cherished fashion brands across generations.
