Supertails, a tech-enabled pet-care startup, is celebrating the bond of siblinghood by spotlighting the pets. Through its Raksha Bandhan campaign, ‘Ghar ke Rakshak’, Supertails invites families to honour the unconditional love and companionship that pets bring into our lives. The campaign champions a simple, powerful idea that the furry companions deserve to be part of every celebration, every ritual, and every tradition as they are an integral part of our family.
Raksha Bandhan is a celebration of love, care, and the unspoken bond between siblings. This year, Supertails reimagines the ritual by honoring the connection people share with their pets. No longer on the sidelines, pets have become inseparable members of families, sharing joy, comforting in silence and standing by, in every season of life. With their quiet companionship and unwavering affection, they deserve a place in our traditions, our rituals, and our hearts.
"Our pets are part of our families. They share in our joys, comfort us through quiet moments, and show us love in the most heartfelt ways. This Raksha Bandhan, we wanted to celebrate that unspoken connection, because care, loyalty, and belonging go far beyond human relationships." said Vineet Khanna, Co-founder, Supertails
Supertails has introduced a Raksha Bandhan-themed box designed for pet parents looking to celebrate the festival with their pets. The box includes a pet-friendly rakhi called ‘Ghar Ka Rakshak’ along with a selection of goodies. It’s available for purchase on the Supertails website and app, with ₹50 from each box going towards vaccinating street dogs.
As part of this initiative, the brand will also be sending complimentary rakhis to over 5,000 existing customers. The campaign will run across platforms like Meta, Google, and LinkedIn. Alongside this, Supertails continues to expand its services in pet healthcare through home vet visits, dedicated clinics, and grooming solutions—aiming to make care more convenient and accessible.
The effort brings pets into the fold of Raksha Bandhan celebrations, highlighting the evolving relationship between pet parents and their companions.
