Surya Roshni Ltd has unveiled its new brand campaign, 'Har Daur Mein Surya', marking a strategic shift from category-led communication to a unified brand narrative.
The campaign reflects on the company's five-decade journey, highlighting its evolution from a household lighting brand to a diversified player across lighting, wires and cables, fans, home appliances, water pumps, PVC pipes, water tanks and steel pipes.
"Every era brings its own shifts—in technology, in lifestyle, and in what people expect from the brands they choose. While those changes continue, our focus has remained on building lasting relationships with our consumers. Our thought 'Har Daur Mein Surya,' reflects our commitment to remaining a dependable partner for consumers as their needs continue to evolve," said, Vasumitra Pandey, CEO – Lighting & Consumer Durables, Surya Roshni Limited.
Built around the thought, "Har Daur Badalta Hai, Par Saath Rehna, Zaroori Hai," the film showcases relatable moments across different stages of life, positioning the Surya brand as a constant presence amid changing consumer lifestyles and generations.
The campaign will be rolled out across digital and social media platforms, with the film released in Hindi to engage audiences across key markets.
