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Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the Indian subsidiary of Suzuki Motor Corporation, Japan, recently concluded the third edition of its celebrated Suzuki Matsuri festival. Held at Richardson & Cruddas, Mulund West, Mumbai, the event brought together more than 4,600 participants for a day of motorcycling passion, community spirit, and high-octane entertainment.
Mr. Devashish Handa, Executive Vice President - Sales, Marketing and After Sales, Suzuki Motorcycle India, expressed his appreciation for the festival's success: “Suzuki Matsuri is a heartfelt celebration of the passion, innovation, and camaraderie that drive the spirit of motorcycling. It reflects our commitment to connecting with our customers and celebrating the bonds we share with the motorcycling community.”
Event Highlights:
- Exclusive Riding Experiences: Participants tested their skills on dynamic tracks, including a Gymkhana track for Suzuki GIXXER & Avenis and Enduro Tracks for Suzuki V-Strom SX.
- Suzuki Parade: The event showcased the unity of Suzuki’s community, with multiple riding groups taking part in the parade. A female group of Suzuki V-Strom riders joined the parade for the first time, adding diversity and inclusivity.
- Interactive Zones: Attendees enjoyed creative zones featuring tattoo booths, cosplay artists, graffiti art installations, and a Suzuki media wall. Professional stunt shows and interactions with automotive influencers added to the excitement.
- Entertainment & Engagement: The event featured high-energy entertainment, with DJ Sazi keeping the crowd energised. Lucky draws and a ‘Post & Win’ social media contest added a fun element, and long-term Suzuki owners were honoured for their loyalty.
With its mix of riding experiences, community spirit, and vibrant entertainment, Suzuki Matsuri continues to reinforce Suzuki’s deep connection with its riding enthusiasts and the motorcycling community in India.
