SW Network has secured the performance marketing mandate for saree brand Garden Vareli, with the agency set to handle the brand’s digital media planning and execution across platforms.
Under the mandate, SW Network will develop and execute Garden Vareli’s digital media strategy, with a focus on reach, visibility and consumer engagement. The agency will also work towards optimising media investments to support the brand’s revenue and ROI objectives.
Neeraj Katariya, Vice President & Head of Digital and E-commerce, Garden Vareli, said, “As we continue to strengthen our presence across digital platforms, it was important for us to partner with an agency that brings strategic media expertise backed by a deep understanding of consumer behaviour. SW Network's data driven approach and media capabilities make them the right partner to help us reach the right audiences and accelerate our growth.”
Raghav Bagai, Co-founder, SW Network, said, “Garden Vareli has built a remarkable legacy in Indian fashion with its timeless saree collections. We are excited to partner with the brand and look forward to delivering media strategies that expand its digital footprint, strengthen audience engagement, and support its growth ambitions.”
Shlok Hari, Business Head, SW Network, added, “We are looking forward to working with and helping grow a brand that has carved a strong space for itself in the fashion industry and is now looking to aggressively expand its online presence. Our approach will focus on integrating the right mix of inventory, targeting, creative, and data analytics to help Garden Vareli scale efficiently and build sustained digital growth.”
Performance marketing has been a focus area for SW Network since its inception. The agency says it has expanded its capabilities through investments in its team, technology and tools, combining data analytics with creative communication.
Its client portfolio includes brands such as IDFC FIRST Bank, Casio, Fujifilm, Titan, CenturyPly and Max Antara.
